Discovering great content will open up your world – it will teleport you to a cocktail bar in London, transport your mind to a world of zen in a Balinese yoga studio, and take you through a marvellous modern LA home.
Content comes in many forms (audio, text, video) and it informs, entertains, enlightens, and teaches people who consume it. It also should be built for sharing and serve a specific objective.
Finding content to share on Twitter, Facebook, LinkedIn and more, is not only a good way to gain followers, but if it’s truly great, you will also inspire others to share, and interact with it. This will subsequently grow your engagement, and generate awareness for your brand.
We want to help make finding content easier for you, whilst also giving you some interesting places to source it. Dive into this sea of content with these quirky and helpful places to look.
“Quotes make people think – they inspire and they motivate”. We aren’t all philosophers and Wisemen, so we don’t have all the answers to life that the likes of Shakespeare, Voltaire, Bob Marley, Mother Theresa and J.K Rowling do. Whether we agree with their visionary stance on life or not, there is no question they were heard!
The quote page on Goodreads is your one-stop-shop to pull out the best quotes from books and authors. Here’s some of our top picks:
- “Be yourself; everyone else is already taken.” ― Oscar Wilde
- “Man may have discovered fire, but women discovered how to play with it.” ― Candace Bushnell, Sex and the City
- “I’m not afraid of death; I just don’t want to be there when it happens.” ― Woody Allen
Inspire your audience, and get them thinking with these quotes and thousands more. People are generally inclined to read a short statement like a news headline over an abundance of copy that seems rather ocean like when first delving into the abyss of one’s article or post. A quote is that headline, and should be somewhat brand centric, and in line with your own values and ideologies akin to yesteryear or more prudent the here and now.
The top social media networks know what’s going on! With Twitter being strongly media influenced, it’s always in the know.
All you have to do is go to the home page to check out what’s trending. Additionally, you can change the setting of what’s trending based on a particular location. This is extremely helpful for when you want to post content that is relevant to current news and topics of interest in your location.
Keep on top of ‘what’s trending’, it’s a great way for your brand to be more relevant, and be at the forefront of media that is changing minute-by-minute. An easy way to keep top of mind and stay relevant to what’s happening in society.
3: Email Marketing – eDMs
Open, gaze, delete. Next time, hold off on that delete button, and take the time to look a little deeper.
We look at our inbox every day, but don’t delve closer into see what people within our industry or topics of interests are doing. Newsletter e-mails are often filled with hand-picked, and specific content that will relate to what you love or to the interest of your brand. Look at how you could share email content with your audience by sharing a ‘how-to’ article or repurpose a stunning image.
Just remember, don’t go into auto-pilot and press delete.
Ever see a piece of magical content that you want to save? You screenshot it, and it sits in your phone filling up your storage until Kingdom-come.? Instead, Pocket wants you to put it in your ‘pocket’.
Save directly from your browser or from apps like Twitter and Flipboard. Pocket is a great way to organise, arrange, and remember content without it sitting on your camera roll amongst all your other images.
In addition, the Pocket blog features popular posts about timely events like the Oscars and the Super Bowl. And particularly helpful is the Twitter offshoot @PocketHits. The account tweets three to five great pieces of content daily.
It’s now time for you to make a pocket and fill it.
Thought leaders, intellectuals and experts are amongst those making contributions to Slideshare. Therefore, making it an interesting, insightful and resourceful place for content.
SlideShare is a slide hosting service, that allows users to upload files (PowerPoint, PDF, Keynote, or OpenDocument presentations) either privately or publicly. The slide decks can then be viewed on the site itself or can be embedded on other sites. SlideShare also allows users to upload and share slideshows.
Not only does it include quality submissions that you can repurpose, the content is visual – perfect for brands wanting to ensure their content is engaging.
Pinterest for the indie kid.
We Heart It is an image-based social network for inspiring images. We Heart It describes itself as “A home for your inspiration” and a place to “Organise and share the things you love.” Users can collect (or “heart”) their favourite images to share with friends and organise into collections.
A fantastic tool for finding images that are on trend and edited to Instagram perfection
For the iPad heavy user, Flipboard is the tool you just can’t live without.
This addictive platform takes your interests, and responds with a beautifully-designed flip book of articles and stories that fit what you’re into. Flipboard also recently acquired content discovery engine Zite, which could lead to some useful new innovations down the road.
Interesting people + interesting stories = interesting content for you to repurpose.
The matriarch of lists that you can’t help but click.
BuzzFeed is a cross-platform, global network for news and entertainment that generates seven billion views each month. BuzzFeed creates and distributes content for a global audience and utilises proprietary technology to continuously test, learn and optimise.
With their catchy headlines, ‘in the moment’ articles, appealing to nostalgia and humorous lists, repurposing content from Buzzfeed is sure to work to your advantage.
9: Traditional Magazines
We shouldn’t forget about the humble magazine. After all, they were the original content creators.
Traditional magazines still offer authentic and beautiful content for your brand to utilise. Mags will generally also consist of strong journalism – upholding its roots of interesting and well researched stories.
We also must not forget about magazines other strong point – campaign imagery. They curate outstanding seasonal campaigns, that include marvellously creative photos that you can share.
Feedly does a great job in grabbing feeds for any website on the internet. It is designed for the novice content trawler, and if you have no idea what to look for you can simply categorise where your interests lie by selecting broad industries like Technology, Marketing to kick start your content engine – presenting you with the most popular feeds to follow.
Feedly also provides you with an easy to use content management platform, allowing you to categorise your followed feeds. You can simply add and remove feeds as you wish, and also create aBoards to help categorise specific articles and posts. We would recommend Feedly for researching articles on a particular topic. It’s simple, easy to use and uniformed across the app, making the user experience relatively seamless.
Last but not least, Social Eazie. A search and discover tool that allows you to easily find specific content, follow hashtags and pages, create lists and save posts to share later. The antipasto platter of content that’s just too “eazie”.
Social Eazie is simply the product name for our content search engine. Social Eazie enables you to follow your favourite Facebook thought leaders, Instagram enthusiasts, and your avid tweeter – all from a highly visual dashboard. It makes discovering engaging content to your social networks a breeze. Even search topical #hashtags and discover even more!
At Social Eazie, we not only want to make the content process simple and time effective, but also want you to utilise Social Eazie to unveil some amazing content that’s out there in the social-sphere. If Social Eazie can’t find it, it doesn’t exist! Social Eazie is to content like a dog is to a bone…
Time for you to get content crazy…