Share the love

5-minutes_with-Kelly_Snapchat-navigation

Want to find friends, groups, publishers and specific stories easily? Well now you can, with Snapchat’s updated navigation feature.

This now allows you to pick the best-of-the-best that the Snapchat world has to offer.

Navigate your way

The new functionality has an easy-to-access bar that sits at the top of the app. Not only is it accessibly, it’s built for speed, so you can swiftly locate what you want and continue snap, snap, snapping away!

Finding your way around the search is one of the apps greatest improvements, with Snapchat often being dubbed by its audience as ‘unfriendly’ when it comes to its functionality. The update and visual style of “Quick Chat” suggestions will let you hop to a particular friend’s message thread or story a lot faster.

Benefits to brands and benefits to Snapchat

Improvement of the search functionality could work very strongly in the favour of brands and influencers who are looking to expand their Snapchat audience.

This is a task often cited as difficult with the app’s lack of advanced ‘search and suggest’ options, unlike its competitor Instagram, who’s a killer player with this key function.

Furthermore, if brands and influencers are utilising this update, it also benefits Snapchat’s revenue opportunities. This could lead to the social media company allowing for advertisers to pay for sponsored placement atop search results, or as suggestions in the search interface. The battle of hierarchy begins!

Simplifying and improving

Snapchat has long been targeted for making it difficult to find new accounts to follow, as it lacks any suggestions or recommended user lists. Now people don’t have to pull up the formerly buried tools, and having the search box continuously visible could be a ‘lightbulb moment’ for people to seek out more accounts to watch.

Increasing intrigue and ensuring these new functions are user friendly and easy to find is going to ensure Snapchats updates continue to shine, particularly whilst rival social media app Instagram is pushing the limits with their successful new functions.

Kelly profile

Social Champion at Social Eazie. Writer, reader, photographer, dreamer. If writing and reading wasn’t a job I would probably be riding horses or travelling the globe as a Photographer. Either would do just fine! Join in on the conversation, and stay up-to-date with our latest news here and here http://news.socialeazie.com or drop me an email.


Share the love